DMFLIP research and methodology for understanding online price drops and promotions.
Deal Research
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A practical way to decide whether a current discount is good enough for your needs or worth waiting on.
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Why the price shown on a product page may not be the final effective price, and how to compare discounts fairly.
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An unusually low price can have several explanations. Here is how to think about it without assuming every steep discount is a mistake.
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Inventory, promotions, competition, and automated repricing can make an online deal disappear quickly.
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Why advertised percentage discounts can be misleading, and how street price gives shoppers a more useful comparison.
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A practical framework for separating meaningful price drops from ordinary sale labels and inflated reference prices.